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3 years ago, Canadian trail-running brand norda run launched with one shoe design, the now iconic 001. After successful collabs with Ciele Athletics Inc./Ciele Athlétique Inc., Satisfy Running and Zegna and numerous podium finishes at ultra races around the world, the brand approached the No fixed Adress Agency to help launch its second design, the norda™ 002. In collaboration with the agency, we built two monumental slabs of Canadian bedrock and crammed the shoe in between. It was epic. Just like the mountain trails these shoes are made to conquer.
Client
Norda - Gerard Cleal
Norda - Willamina Leus-Martire
Norda - Nick Martire
Agency
NFA - Partner, Chief Creative Officer - Jack Latulippe
NFA - Executive Creative Director - Stuart McMillan
NFA- Creative director - Jean-Philippe Dugal
NFA - Project manager - Nicole de Ravel
Production Team
Consulat
Director / Photographer - Mathieu Lévesque
DOP - Renaud Robert
Camera assistant - Sebastien Blais
Key Grip - Samuel Labarre
Key Gaffer - Hugo Ferland Dionne
Motion Control Operator (Speedarm) - Guillaume Shea Blais
Motion Control Operator (Speedarm) assist - Steven Henri Trudel
BTS / photo assistant - Jason Nankoo
Post Production
VFX / 3D / Compositing - Philippe Toupin
Tracking - Santoh Dash
Roto / Paint - Tanver Ahammed
Editor - Jesse Rivière
Color grading - Benoît Côté
Online - Jean-Marc Laurin
Art direction / Set designer - Michael Hö
Set designer assistant - Yan Hö
Producer - Samuel Petitclerc
Production coordinator - Léa Mullen
Host - Célia Gremillet
