Mathieu Lévesque
Mcdo Happy openings Érable du Qc Shaker Mcdo/Grand opening Couche-Tard Érable du Québec Fantino & Mondello Fabrique du Matelas Defacto McAuslan / Lock 4 Unknown Innate manipulation Awwwards Gsoft Remains SAQ Techo-Bloc Enroute Magazine Fantino & Mondello Recyc-Québec Uniprix Artisans Levitts Consumed Terroir Épargne Placement Morrier Techo-Bloc Épatante Patate Boulart Kid Food Nation Interior design Agnus Dei Rdv Design 2 McDonald's The Milk Mixeur SAQ Leclerc Shapes Drinks and Splashs Dripping Butter Kvell Home Pur Vodka Les Fromages d'ici Polygon RDV Design 1
Mathieu Lévesque

3 years ago, Canadian trail-running brand norda run launched with one shoe design, the now iconic 001.

After successful collabs with Ciele Athletics Inc./Ciele Athlétique Inc., Satisfy Running and Zegna and numerous podium finishes at ultra races around the world, the brand approached the No fixed Adress Agency to help launch its second design, the norda™ 002.

In collaboration with the agency, we built two monumental slabs of Canadian bedrock and crammed the shoe in between. It was epic. Just like the mountain trails these shoes are made to conquer.


Norda - Gerard Cleal

Norda - Willamina Leus-Martire

Norda - Nick Martire


NFA - Partner, Chief Creative Officer - Jack Latulippe

NFA - Executive Creative Director - Stuart McMillan

NFA- Creative director - Jean-Philippe Dugal

NFA - Project manager - Nicole de Ravel

Production Team


Director / Photographer - Mathieu Lévesque

DOP - Renaud Robert

Camera assistant - Sebastien Blais

Key Grip - Samuel Labarre

Key Gaffer - Hugo Ferland Dionne

Motion Control Operator (Speedarm) - Guillaume Shea Blais

Motion Control Operator (Speedarm) assist - Steven Henri Trudel

BTS / photo assistant - Jason Nankoo

Post Production

VFX / 3D / Compositing - Philippe Toupin

Tracking - Santoh Dash

Roto / Paint - Tanver Ahammed

Editor - Jesse Rivière

Color grading - Benoît Côté

Online - Jean-Marc Laurin

Art direction / Set designer - Michael Hö

Set designer assistant - Yan Hö

Producer - Samuel Petitclerc

Production coordinator - Léa Mullen

Host - Célia Gremillet

Mathieu Lévesque