Mathieu Lévesque
Mcdo/Grand opening McAuslan / Lock 4 Couche-Tard Unknown Innate manipulation Awwwards Gsoft Fantino & Mondello Remains SAQ Techo-Bloc Enroute Magazine Fantino & Mondello Recyc-Québec Uniprix Artisans Levitts Consumed Terroir Épargne Placement Morrier Techo-Bloc Épatante Patate Boulart Kid Food Nation Interior design Agnus Dei Rdv Design 2 McDonald's The Milk Mixeur SAQ Leclerc Shapes Drinks and Splashs Dripping Butter Kvell Home Pur Vodka Les Fromages d'ici Polygon RDV Design 1
Mathieu Lévesque
Mcdo/Grand opening

It has long been in McDonald's DNA to generate moments for their guests that deliver a "bubble of happiness". Grand opening or reimaged restaurants provide unique opportunities for us to create those moments.To mark those special occasions, we created a series of visuals that embody the playful joy of celebrations.

Client Mcdonald's

Agency Cossette

Chief creative officers Peter Ignazi, Louis-Philippe Tremblay

Creative directors Anne-Claude Chénier, Barbara Jacques, Alex Gadoua

Art directors Alexandre Jutras, Fabrice Bouty

Copywriter François-Julien Rainville

Production Consulat

Producer Julianne Le Pouezard

Lighting technician Tom Berthelot

Post-production Jonathan Kemp

Art direction / set designer Maïlis Roy-Lessard

Art direction assistants / set designer Vanessa Tremblay, Fédérique Carrier, Fannie Lux-Gauthier

Set Technicians Amélie Dufour

Mathieu Lévesque

Mcdo/Grand opening

Mcdo/Grand opening
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Mcdo/Grand opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
McDo Grand Opening
Romeo's Gin
Romeo's Gin