Valentine's Day is an opportunity to give everything and anything to the people you love. But what better proof of love than to care about the health of our loved ones? This year, Cancer Colorectal Canada, in collaboration with Ogilvy Canada, wishes to offer health as a gift. With "Give A Shit", the organization offers a luxurious way to encourage your loved ones to get tested.
Advertising Agency: Ogilvy Canada
Executive Creative Director: Alexandre Emond-Turcotte
Art Director: Antoine Dasseville & Simon Blaquière
Set Design: Simon Rufiange, Martin Bissaillons
Director Of Photography: Jonathan Decoste
Editor: Jesse Rivière
Colorist: Benoit Côté
Post-production: Outpost
Music And Sound Design: Apollo Studios